01Start here
Credibility Diagnostic
For leaders who want an honest read of the gap before committing to a sprint.
- Duration
- 45 min
- Price
- CHF
- Credited on a sprint
- You get
- A 45-minute call and a written recap: where the gap is, what to fix first.
Services
Three formats. One senior.
Brand, product and content, handled as one problem. Start with the Diagnostic: its price is credited on a sprint.
Book the 45-min DiagnosticHow we work together
Pick the format that matches your deadline.
A fixed scope and a date for a sprint. A monthly seat for a longer run. The Diagnostic first, if you want an honest read before committing.
02
Sprint
For a launch, a raise, a tender or a trade fair with a date on it.
- Duration
- 2 to 4 weeks
- Price
- from CHF
- You get
- A fixed scope agreed upfront, delivered ready to use.
03
Design Partner
For teams that need a senior designer inside the company, without hiring one.
- Duration
- 1 to 2 days / week
- Price
- from CHF / month
- You get
- A monthly retainer: strategy, brand and product, in your tools and your meetings.
What I do
Brand, product and content, handled as one problem.
Open a family to see what it covers and what you walk away with.
Who you are, said clearly. We shape the strategy and the visual language that make people recognize you and remember you.
- StrategyPositioning, audience and message: deciding what your brand should say before anything gets designed.
- Logo designA distinctive mark that works everywhere, from an app icon to a storefront.
- Brand identityThe full visual language of color, type, imagery and rules, so everything you publish looks like you.
- IconographyA consistent icon set that makes your product and content easier to read at a glance.
OutcomeAn identity people recognize, and a system your team can apply without guessing.
Digital products people understand at first use, designed end to end and ready for engineering.
- User interfaceThe screens people actually use, designed to be clear, credible and easy to navigate.
- Design systemA library of reusable components, styles and rules so your product stays consistent and ships faster.
- PrototypeA clickable version of the idea you can test with users or show investors, before writing any code.
- Smoke testA small, fast experiment to check that people actually want it before you invest in building.
OutcomeShippable design, not show-pieces, with the system behind it to keep everything consistent as you grow.
Most good work stays invisible. We build the material that shows yours, and a structure to keep producing it.
- Content systemA repeatable structure for what you publish, so content gets produced consistently instead of reinvented every time.
- Social & AdsTemplates and campaigns that look like your brand and are built to perform.
- Pitch deckA deck that tells your story clearly and helps you win the room.
- PhotographyArt direction and imagery that show your product and your people at their best.
OutcomeContent that sells what you do, in a system your team can keep producing without us.
How it runs
From idea to something people can understand, trust and use.
A simple process to bring clarity, shape the right direction and turn it into something real.
- 01
Clarify
Understand the idea, the audience and what needs to be true for the project to work.
- 02
Shape
Turn that direction into a clear brand, product experience and system that all work together.
- 03
Build
Refine the details, prepare everything for launch and make sure the work holds up beyond the presentation.
Let’s talk
Not sure where to start?
Tell me what you're building. I'll tell you honestly what would move the needle first, and what can wait.
Felipe DelgadoFounder, design leadFribourg, Switzerland