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About

One senior, from strategy to shipped product.

We believe the strongest businesses are not necessarily the loudest ones but the ones people understand and trust instinctively because their purpose is clear.

Felipe Delgado
Felipe DelgadoFounder, design lead
The story

I started the studio after more than ten years working across digital products, UX, visual identity and design systems. That experience taught me that most projects don’t suffer from a lack of ideas. They suffer from a lack of clarity between the idea, the product and the way it is presented.

Rather than treating branding, product and communication as separate exercises, I look at how they work together. What are you trying to build? Who needs to understand it? Why should they trust it? And what needs to exist for that promise to feel real?

The result isn’t a predefined style or a stack of deliverables. It’s a clear direction translated into the right identity, experience and tools for the project.

Based in
Fribourg, Switzerland
Background
Ten years across digital products, UX, visual identity and design systems
Before the studio
UX design team lead, Nespresso
How it runs

A world where good ideas aren’t held back by how they’re presented.

Design should make things easier to understand, easier to trust and easier to use. The goal is to help ambitious businesses close the gap between what they know they can become and what people currently see through a simple three step process.

  1. 01

    Clarify

    Understand the idea, the audience and what needs to be true for the project to work.

    • Goals
    • Audience
    • Direction
  2. 02

    Shape

    Turn that direction into a clear brand, product experience and system that all work together.

    • Strategy
    • Design
    • Prototype
  3. 03

    Build

    Refine the details, prepare everything for launch and make sure the work holds up beyond the presentation.

    • Documentation
    • Handoff
    • Launch
Let’s talk

Let's close the gap between what you're building and what people see.

One conversation is usually enough to know whether I can help.

Book the 45-min Diagnostic studio@fedelo.io
Felipe Delgado
Felipe DelgadoFounder, design leadFribourg, Switzerland