Nespresso.digital commerce.
UX design leadership for Nespresso's global eCommerce content ecosystem — turning machines, coffees, services, sustainability and B2B journeys into scalable digital experiences deployed across markets.
Context
Nespresso wanted to transform its eCommerce experience from a mostly transactional website into a richer digital brand ecosystem — one able to guide customers through machines, coffees, accessories, services, sustainability and professional solutions with clarity, consistency and emotion across global markets.
Role
As UX Design Team Lead, I helped structure the global eCommerce content experience from strategy to execution. My role covered user journeys, information architecture, interaction principles, design guidelines and scalable content frameworks — aligning consumer needs, brand ambition, marketing objectives and market deployment constraints.
Outcome
The work resulted in a scalable global content system for Nespresso eCommerce: richer product journeys, clearer machine comparison, coffee discovery tools, service pages, recycling awareness, gifting experiences and B2B professional journeys. Across the program, the team delivered +50 permanent content projects, with a strong global rollout and measurable impact on engagement and conversion.
“The ability to simplify means to eliminate the unnecessary, so that the necessary may speak.”— Hans Hofmann · opening principle from the Nespresso portfolio